Collections
Man
Discover Everyday Essentials by The White Briefs, meticulously designed in Sweden. Experience the flawless combination of style and sustainability with our range of classic men's essentials. Elevate your everyday look with our carefully crafted organic cotton underwear, t-shirts, and ready-to-wear items, all made from sustainable fabrics.
View collectionPeep
PEEP - Seriously, are we starting to create a logo? Not really, it's more about an emblem that symbolises curiosity, creativity and our constant strive for an extraordinary experience. The PEEP emblem was a surprise during our creative process. It just showed up in front of us and we fell instantly in love with it.
The styles are garment dyed in 100% organic cotton with a carbon-treated surface to make the hand feel as smooth as a peach. The Peep emblem is embroidered tone in tone with the garment. The sweater is oversized and unisex with a flair of the '80s.
View collectionSpring summer
Our comeback collection celebrates timeless comfort, designed for the modern man who values quality and style. Made from 100% organic cotton, each piece is soft to the touch, breathable, and designed to fit like a second skin. The collection features minimalist designs with clean lines, available in a palette inspired by the natural world- think ocean blues, sandy neutrals and some grey hues.
Since 2009, The White Briefs has been a pioneer in sustainable men’s undewear, dedicated to creating high-quality, stylish, andeco-conscious clothing. With a focus on organic materials and ethical production, we strive to make a positive impact on both our customers and the planet.
View collectionTWB x Stephen Burks
These graphic tees, allow you to unplug from society, freed from infinite choices and dilemmas. No worries, they are made to lull you into such a slower mindset. Featured in super-smooth organic sheer quality cotton, each tee symbolizes the essence of freedom, freedom of expression, interaction, and continuous inspiration.
View collectionUnderwear
New lower prices on all underwear, permanently!
The White Briefs was founded on principles of environmentally conscious production and a sustainable branding approach. Moving away from the vulgar practices of the mass-market underwear industry, which often prioritises profits over quality and integrity. We are grateful for the growing support of The White Briefs, which has allowed us to increase our production volumes which is why we’re lowering all our underwear prices starting today! We also understand that underwear is often purchased in bulk. To support this, we’re committed to always offering special bulk prices.
3 pairs: 10% off
7 pairs: 15% off
20 pairs: 20% off
Woman
Experience the perfect blend of style and sustainability with our range of classic women's essentials! Our organic cotton underwear, t-shirts, and ready-to-wear items are meticulously crafted from sustainable fabrics to elevate your everyday look. Discover Everyday Essentials by The White Briefs, designed with care in Sweden
View collection